Yard Ceramics
E-commerce strategy
Social media strategy
Photography
Tools
○ Shopify
○ Adobe Lightroom
○ Canva
○ Shopify
○ Adobe Lightroom
○ Canva
Yard is a hand-thrown ceramics brand. I developed its brand identity, social media strategy, and e-commerce strategy.
In addition, as it launched during the height of the pandemic, I ran a marketing campaign to fundraise for a local nonprofit supporting underserved groups.
Brand identity
Name
The ceramics are hand thrown and sculpted in the potter’s backyard, so that’s where the name, Yard, comes from. I also wanted it to evoke warmth.
Visuals
To draw attention to the details of the ceramic pieces, text was kept to the minimal to play a complementary role.
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The ceramics are hand thrown and sculpted in the potter’s backyard, so that’s where the name, Yard, comes from. I also wanted it to evoke warmth.
Visuals
To draw attention to the details of the ceramic pieces, text was kept to the minimal to play a complementary role.
(Examples of posts.)
Photography
Photographs were taken in natural lighting with a few homely backgrounds, showcasing the textures and individuality of the pieces.
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Website design
I built the e-commerce on Shopify, with intentional consideration of the user experience.
On the homepage, atmospheric photography was chosen for the hero image to evoke warmth, with the main call to action to view all available products.
Under products, pages were sorted into intuitive categories which aid in the browsing experience.
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On the homepage, atmospheric photography was chosen for the hero image to evoke warmth, with the main call to action to view all available products.
Under products, pages were sorted into intuitive categories which aid in the browsing experience.
Fundraising campaign
As the brand was launched during the height of the pandemic, I decided to run a fundraising campaign for a local nonprofit supporting underserved groups.
Over two weeks in June 2020, I ran marketing campaigns on Instagram and Facebook, successfully raising $1,249 for Transient Workers Count Too, a non-profit organisation in Singapore dedicated to improving conditions for low-wage migrant workers.
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Over two weeks in June 2020, I ran marketing campaigns on Instagram and Facebook, successfully raising $1,249 for Transient Workers Count Too, a non-profit organisation in Singapore dedicated to improving conditions for low-wage migrant workers.
