Objects of Comfort
Brand copywriting
Market research
Objects of Comfort is a modern lifestyle brand built around the idea of home as a place of calm and restoration. For their launch, I was commissioned to create website copy that captured this ethos—developing language for key pages that welcomed visitors into the brand’s world.
Strategy
Objects of Comfort (OOC) was positioned as a destination for thoughtfully curated home goods designed to resonate with millennials, particularly first-time homeowners seeking both comfort and style. The brand planned to debut with a signature bedsheet collection, with plans to expand into complementary categories such as essential oils, candles, and loungewear.
My approach was to establish a brand voice that balanced serenity and modernity with warmth and refinement. The tone was designed to evoke a sense of homeliness while maintaining a design-forward edge.
This elevated yet approachable voice was crafted to appeal to an audience with strong aesthetic sensibilities—people who value well-crafted objects and care about building intentional, inviting spaces.
My approach was to establish a brand voice that balanced serenity and modernity with warmth and refinement. The tone was designed to evoke a sense of homeliness while maintaining a design-forward edge.
This elevated yet approachable voice was crafted to appeal to an audience with strong aesthetic sensibilities—people who value well-crafted objects and care about building intentional, inviting spaces.
Discovery
To write in a way that felt true to the brand, I began by asking the founder a series of discovery questions. These helped surface the values, motivations, and vision behind OOC. An excerpt of the questions included:
○ Why did you start OOC?
○ What was the moment or period when the idea first took shape?
○ Why choose to launch now?
○ Imagine you’re catching up with a friend you haven’t seen in six months. How would you tell them about starting this new brand? Brain dump welcome.
○ Whose homes would you most love to see OOC in? Name three people.
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○ Why did you start OOC?
○ What was the moment or period when the idea first took shape?
○ Why choose to launch now?
○ Imagine you’re catching up with a friend you haven’t seen in six months. How would you tell them about starting this new brand? Brain dump welcome.
○ Whose homes would you most love to see OOC in? Name three people.
Deliverables
Key website pages for the brand’s launch:
○ Our Story
○ Inspiration
○ Materials
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○ Our Story
○ Inspiration
○ Materials
(Snippet of the Materials page.)
Approach
○ Wrote copy with the page design in mind, considering image placement, and provided multiple versions with varying paragraph lengths. ︎︎︎
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○ Focused on creating a mood and tone, rather than delving deeply into the founder’s personal story, per the founder’s preference.
○ Incorporated headers where appropriate to improve readability and guide the reader through the content.
(Multiple versions depending on final design.)
○ Focused on creating a mood and tone, rather than delving deeply into the founder’s personal story, per the founder’s preference.
○ Incorporated headers where appropriate to improve readability and guide the reader through the content.